Women make a difference! "Women are 50% of the equation. Choosing not to work with women is like trying to progress with one hand tied behind your back."*
1) Women contribute to better financial performance. Companies with women in top management positions had a higher 44% ROE and 47% higher EBIT margin vs. companies with no women at the top.** A number of influential studies in the US found that a critical mass of women in senior roles also made a significantly positive difference in gross sales revenue, market share and overall net operating profits.
2) Women are professional and capable. Women represent a strong pool of talent, especially at a time of high demand for expertise, increased sustainability, improved governance and greater accountability. Having women increases talent pool for the organization. ***
3) Women are excellent communicators and collaborators. Women's communication and collaboration skills positively impact an organisation’s decision making process, broaden awareness of stakeholder interests and encourage innovative and comprehensive problem solving techniques.
4) Women build strong working relationships and improve the workplace environment. Strong working relationships are critical to success. Women have a well-developed ability to recognise and work with other people’s perspectives and situations, develop positive working relationships and facilitate collaboration.
5) Women are creative. A woman's skill to balance all parts of her life can be transplanted to the corporate world in order to solve problems and respond positively to unforeseen shifts in the external environment. This diversity promotes creativity and innovation, particularly at senior levels.
6) Women in top management promote a favourable corporate image.
7) Women represent a fundamental share of the consumer market.
*Brian Schwartz, CEO Ernst & Young (Australia) ** Women matter: A Latin America perspective - Unlocking women's potential to enhance corporate performance - McKinsey Research 2013. Women use with greater frequency 5 of the 9 leadership behaviours that are important for the financial health of a company: develop people, collaborative decision making, being a role model, inspiring, establishing expectations and recognizing value. ***A Business Case for Women - McKinsey Quarterly - September 2008
Inspiration: Local Government Managers Austraiia 2010 Meeting